Solutions · Digital Signage
Spaces that communicate even when no meeting is happening.
A signage estate is a content operation with a hardware layer, and it fails the same way every time: the screens go in, and nobody owns what appears on them six months later. The display is the easy part.
01 Environments
Four jobs a screen does,and they are not the same job.
Corporate signage
Internal communications where the audience is the organisation itself.
- Reception and arrival
- Employee information and internal comms
- Workplace and floor messaging
- Meeting room availability
Public & customer-facing
Displays doing work in front of people who do not work there.
- Wayfinding and directories
- Information and queue displays
- High-brightness and window-facing
- Environments with daylight to fight
LED & video walls
Where the wall is the room's primary surface rather than an accessory to it.
- Boardrooms and auditoriums
- All-in-one LED
- Video wall panels
- Operations and command environments
Content & device management
The part that determines whether the estate is still working next year.
- Content scheduling and playlists
- Device monitoring and alerting
- Remote administration
- Lifecycle and replacement planning
Estate Displays, content, management
02 Why estates decay
The screens outlivethe people who filled them.
Signage projects are usually specified as hardware and delivered as hardware. Two things then happen: content ages because no one is accountable for it, and devices drift because nothing reports their state.
Designing the management layer at the same time as the displays is what separates an estate that still communicates in year three from a wall of screens showing last winter's announcement.
Screens are the easy part.
Tell us where the displays go, who fills them, and who is expected to notice when one stops.